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The Business Behind Fundraising

Dec 13, 2022

Everything is sales. Whether you’re selling a product or a vision for the future, you want people to connect and feel its urgency and importance.

Putting a focus on forming lasting donor relationships took Emily Norton’s organization, the Charles River Watershed Association, to new heights. Listen as she walks us...


Nov 8, 2022

Do you know exactly what to say to inspire your donors?

Nonprofits have solid, metric-based missions, but putting those activities into words that the average person can understand can be tricky. Hiring a short-term writer may help. Or even giving the task to the development team. But this won’t work in the long run.


Aug 23, 2022

One of the biggest factors contributing to the Great Resignation is professional development being the first thing to get cut from the budget.

Because of this, our fundraisers aren’t equipped to handle investment-level conversations and lead donors to major gifts. 

So what should be done? Investing in your staff is...


Aug 16, 2022

I love talking about time allocation.

Your organization may be spending too much time on the wrong solutions. 

Even if you think you know so much, you still need someone to tell you, “Have you tried this? Have you thought of it this way?”

For me, my coach helps me see what it looks like to actually have the money to...


Aug 9, 2022

Let me guess. Right now, you’re looking for your next developmental director.

It’s pretty crazy. And I admit, it’s the most difficult hire for an organization. The worst-case scenario would be ending up with the wrong person on the bus. And we don’t want that, right?

But today, let’s make it a little bit...