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The Business Behind Fundraising

Mar 29, 2022

“I don’t know any major donors. Where do I find them?”

This is one of the most common questions I get so often. And I challenge you to take a step back and look at the situation in a different light.

Today, I encourage you to stop chasing after major donors and start thinking of ways of how you can draw them in.


Mar 22, 2022

Nonprofit CEOs - do you know why major donors aren’t giving to you?

I’ve been excited to talk about this topic for a while now, and you may be curious about my answer.

Oftentimes, I hear from nonprofit CEOs who say:

“Our board members don’t know any major donors.”

“Donors don’t give to organizations that...


Mar 15, 2022

In the book, The Road Less Stupid by Keith Cunningham, there is a wise nugget that goes: “We acted like it was a sin to miss a revenue opportunity. And that makes as much sense as needing to eat everything at the Sunday buffet.”

That hit a bullseye in me because so often, I’d hear fundraising teams being...


Mar 8, 2022

I was having conversations with two prospects, and I always ask: “How much more money do you need? How much would they want to grow?”

Organization A - with confidence - aimed to grow by 5x. Organization B, after some hesitation, answered 5 to 7%.

The latter surprised me. People usually come to me because they want...


Mar 8, 2022

There’s a statistic that I share in every webinar and podcast I’m on.

The Urban Institute Center on Nonprofits and Philanthropy says that 91% of organizations never reach $5 million in annual revenue, with 77% failing to reach the $1 million mark.

This stopped me dead in my tracks. I thought, “That is crazy! Why...