Aug 8, 2023
Bofta Yimam has quite the story. After an award winning career in television journalism, where she was always on the move, Bofta felt called to shift gears and apply her skills in a new field. That’s when she created StoryLede, a minority owned, female led marketing agency with the expertise to help businesses and individuals reach their strategic vision.
Bofta found that too many people were “burying the lede,” or not focusing on the human elements that made their story unique. How could a donor or customer trust you if they didn’t know who you were or what set you apart? With StoryLede’s services, your story becomes essential to your brand, and you are given the tools to communicate that message to the masses consistently and effectively.
Today, Bofta and her team work with clients around the globe, communicating their organization’s messages through the age-old art of storytelling. The results have been impactful, with some clients tripling their revenue as a result of their newfound brand visibility. Now, Bofta wants to help you overcome any fears you might have and get your vision in front of customers or donors who want to listen.
Tune in to 𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘉𝘦𝘩𝘪𝘯𝘥 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 —
What You Will Discover:
✔️ Don’t let fear hold you back from telling your story. Whether you’re speaking at an event or just posting on LinkedIn, sharing your message can feel scary. What if people don’t listen, or what if they don’t like what you have to say? Worry no more, because if a donor or customer is willing to pay, they’re also willing to hear your organization’s vision. With Bofta’s team of experienced copywriters, the once difficult task of curating your message becomes quick, easy, and fun.
✔️ Leverage your personal brand. Behind every great marketing campaign is a story that customers or donors can relate to, and what better place to start telling that story than to our own audience. Be it through social media, email, or word of mouth, connect with your donors or customers and allow a personal, curated touchpoint to blossom into a long-term partnership.
✔️ Take time to plan ahead. For some people, writing is a task that can feel mundane or boring, and many wait until the last minute to craft the messages they want to convey to their clients. Start by thinking about the entire quarter ahead. What is the theme you want your audience to learn over that period of time? By planning ahead, you make sure your message is: clear and consistent across the board, being told to the appropriate audience, and giving you more time to focus on the nitty gritty of the business when the customers start calling.
✔️ Your audience will find you. You just have to make that possible. If you’re not communicating your message through various channels, how will customers know you’re there? By following a clear and consistent marketing plan, the likelihood of a new customer hearing your organization’s story increases exponentially. Eventually, things that once felt impossible become possible because you have a story to tell, and there are plenty of people out there who want to hear it.
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Bofta Yimam is an Entrepreneur, Emmy® & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede®. Bofta is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker who has spoken to distinguished audiences in London, Africa, and across the U.S. After working as a TV Anchor/Reporter, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets. She is certified as a Women-Owned Business (WBENC) and Minority Business Enterprise (NMSDC). Bofta is also part of a select group of speakers who have earned the professional speaker designation by the National Speakers Association (NSA).
LinkedIn: https://www.linkedin.com/in/boftayimam/
Website: https://boftayimam.com/
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Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.
Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.
If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!