Dec 13, 2022
Everything is sales. Whether you’re selling a product or a vision for the future, you want people to connect and feel its urgency and importance.
Putting a focus on forming lasting donor relationships took Emily Norton’s organization, the Charles River Watershed Association, to new heights. Listen as she walks us through her experience working with me, building her confidence, and thinking big.
Tune in to The Business Behind Fundraising — Case Study with Emily Norton: Why She is Confident Growing Her Budget By 40% (When It’s Only Ever Grown By 10%).
What You Will Discover:
✔️ Think big. The starvation mindset holds nonprofits back from growing. Put into practice the activities that allow expansion. Changing their strategic plan helped Emily Norton grow her budget by 40% this year.
✔️ Do things with confidence. The more honest you are about your organization’s financial need, the more donors want to support you.. They want to be on the same winning team.
✔️ ‘The ask’ is only one step in the donor’s journey. Sometimes, calling a donor to say thank you or provide a resource can help cultivate a stronger relationship. It’s how all the small steps fit together for maximum relationship building.
✔️ Slow down. Connect your goals to their interests. You may have donors who aren’t giving their best gift because they don’t have a clear picture of what you do or what your organization needs.
Emily Norton has served as Executive Director of the Charles River Watershed Association since August 2018. She previously served as Massachusetts Chapter Director for the Sierra Club, where she focused on advocating for stronger renewable energy policies at the state and local levels. Prior to that, she spent ten years as a research and communications consultant to groups such as Conservation Law Foundation, Northeast Energy Efficiency Partnerships, Environmental Defense Fund, and the US EPA ENERGY STAR Program. Emily also spent several years working in politics as a fundraiser for the Democratic Leadership Council in Washington, D.C., and as Finance Director for a Congressional campaign on Cape Cod.
LinkedIn: https://www.linkedin.com/in/emily-norton-541173/
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Download White Paper
The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper
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subscribe to The Business Behind Fundraising
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