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The Business Behind Fundraising

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Case Study with Mandy Moody: How this Development Director turned Executive Director has doubled her revenue

Jun 13, 2023

Green City Market Executive Director Mandy Moody inherited an established nonprofit that’s growth was plateauing. Their work was essential in her community, but few outside of the nonprofit truly understood what that work was. How could she get their message to the world despite having so many responsibilities on her plate?

The first step was figuring out what that message was. Then she had to communicate it to donors. With these goals in place, Green City Market quickly grew from $800k in annual revenue into a $1.6 million nonprofit. Now, they have both the resources and public knowledge to serve their community in the most effective way possible.

Tune in to π˜›π˜©π˜¦ π˜‰π˜Άπ˜΄π˜ͺ𝘯𝘦𝘴𝘴 π˜‰π˜¦π˜©π˜ͺ𝘯π˜₯ 𝘍𝘢𝘯π˜₯𝘳𝘒π˜ͺ𝘴π˜ͺ𝘯𝘨 π˜—π˜°π˜₯𝘀𝘒𝘴𝘡 β€” Case Study with Mandy Moody: How this Development Director turned Executive Director has doubled her revenue 

 

What You Will Discover: 

βœ”οΈ Take the time to identify, plan, and execute the bigger picture.

It’s easy to get bogged down in the day-to-day tasks. The workload at a growing nonprofit can seem like an impossible mountain to climb. Strategizing how to practically scale your mission can be more beneficial in the long run than sending that one email. β€œ...Before we were working together I was doing 100% of the HR, 100% of the accounting, 100% of all of these things that I know a lot of your listeners who are [running] young non-profits or they're just small right and they're looking to scale. As executive directors we can find ourselves grinding on everyone else’s stuff, right? [With this work underway,] β€œwe now talk all the time internally about how Sherry helped us put the rock before the sand.”

βœ”οΈ Donors thrive on the confidence you portray.

You’ve taken the time to understand the direction you are going. You’ve prepared for all the tough questions. Now put it to work! The confidence you portray when explaining the work your nonprofit accomplishes is the quickest way to get a major donor on your team. 

βœ”οΈ Not every meeting has to end with an ask.

Fundraising requires meaningful and symbiotic partnerships. Enjoy building that relationship with a donor, but don’t view it as purely transactional. While the time for an ask may not be right in the moment, the positive experience encourages the donor to stay in touch in the future.

βœ”οΈ You don’t have to do it alone. 

How can we build a successful team around us while focusing on our own responsibilities? Bring the team with you. Invite a new staff member to a meeting. Let them learn from experience. Having a seat at the table gives your team confidence that they can do it as well. 

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Mandy Moody is a purpose-driven, people-focused leader. She turns ideas into action, providing the leadership necessary to achieve an organization's vision and mission. As a results-driven professional, she balances visionary strategic thinking with innovative execution to drive record-breaking growth.Decisive and highly-organized, she is adept at bringing order to chaos while exuding a calmness that inspires confidence. Contrary to the nonprofit industry trend of high staff turnover, she creates stability and builds teams that are committed to the long-term strategies that ensure an organization's ability to exceed its greatest expectations.

LinkedIn: https://www.linkedin.com/in/mandyhmoody/

Website: https://www.greencitymarket.org/

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All nonprofit leaders want to know how to secure the overall funding they need to accomplish their big vision. Sherry Quam Taylor's clients regularly add 7-figures of general operating revenue to their bottom line with her out-of-the-box principles, a myth-busting methodology, and an ability to see solutions to revenue problems that others overlook.

Want to learn The BIG FUNDRAISING SECRET? Download the method I teach  today [WHITE PAPER] to learn How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from reaching your revenue goals every year. https://mailchi.mp/a533c0ab59cf/2021-whitepaper

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