Mar 29, 2022
“I don’t know any major donors. Where do I find them?”
This is one of the most common questions I get so often. And I challenge you to take a step back and look at the situation in a different light.
Today, I encourage you to stop chasing after major donors and start thinking of ways of how you can draw them in.
Tune in to learn more 🎬 watch the full episode of The Business Behind Fundraising — How to Find Donors with Sherry Quam Taylor.
What You Will Discover:
✔️ Recalibrate your thinking. Are your activities attracting investment-level donors? Are you speaking their language? Have you articulated your need? Consider these when you’re aiming to get larger amounts of unrestricted funding.
✔️ Don’t wait for the whale. Getting hung up on meeting that million-dollar donor shouldn’t be what’s holding you back. There are donors in your file right now who can give more. If you DO hear the chance to meet with a potential “whale” through your connections, jump on it.
✔️ Establish a peer-to-peer relationship with donors. Investment-level donors WANT the financial details. Give them the whole experience, take time to get to know them, and make them feel comfortable. They need to know you’re the one who’ll use their investment well.
✔️ Be a consistent mouthpiece for your mission. You don’t get to decide how much money a donor can give but you can share the need. Speak up and educate your network on the awesome things your organization has done and its financial need.
✔️ Your team should learn to pivot into your financial story. Ensure your team is prepared to engage in deep conversations about the organization’s goals. Major donors want to know that their gift is a worthy investment and your mission aligns with their principles.
✔️ If you don’t move methodically, you’ll never attract major donors. Too many people think speaking to or making ‘the ask’ to major donors is scary. Once you have the training and tools, it’s not. Whatever your background may be, you can easily learn how to do this.
Download Case Study (How My Client Added 7-Figures of Gen-Ops Revenue to His Bottom Line) https://mailchi.mp/32f117c7f07a/7figures.
#nonprofit #ceos #donors #genops #revenue