Nov 8, 2022
Do you know exactly what to say to inspire your donors?
Nonprofits have solid, metric-based missions, but putting those activities into words that the average person can understand can be tricky. Hiring a short-term writer may help. Or even giving the task to the development team. But this won’t work in the long run.
So what can you do to attain clarity on communications?
Tune in to The Business Behind Fundraising — How to Get Your Fundraising Team off the Communications Spin Cycle with Erin Straza.
What You Will Discover:
✔️ How a case for support acts as a filter every time you write. It must answer:
- The problem you want to solve
- How your organization will solve it
- What happens when it’s solved
✔️ How to talk about your programs and models. Do your donors know exactly what you do or the problem you solve?
✔️ Why donor segmentation matters. Write profiles for three to five segments. Identify your audience and target your messaging towards them. This helps foster a strong, consistent relationship with your donors.
✔️ Have a branding guide. Choose fonts, color palettes, photos, and layouts that align with your goals. Prepare relevant sentences you can sprinkle in your messaging.
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Erin Straza’s professional work has lived within the nonprofit sector. She works with nonprofits across the country, helping them make their mission irresistible to donors with communications strategies that resolve mission-critical blind spots.
In addition to advising and training nonprofit teams, she also has corporate clients for whom she provides creative messaging support and strategy for brand development and promotional campaigns.
Website: https://erinstraza.com
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Subscribe to my YouTube for weekly updates.
https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/
Download White Paper
The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper
Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!