Mar 22, 2022
Nonprofit CEOs - do you know why major donors aren’t giving to you?
I’ve been excited to talk about this topic for a while now, and you may be curious about my answer.
Oftentimes, I hear from nonprofit CEOs who say:
“Our board members don’t know any major donors.”
“Donors don’t give to organizations that don’t do direct service work.”
“I don’t know anyone who could afford to give us the funds.”
In my methodology, I want to make sure that we identify the right questions going through a donor’s mind. Because if we don’t put ourselves in their shoes, we could be unknowingly stopping them from giving their best gift.
Tune in to learn more 🎬 watch the full episode of The Business Behind Fundraising — Why Major Donors Don’t Give To You.
What You Will Discover:
✔️ Convey your strategic plans. You’re in full control of the reins. Lead your donors to a deep understanding of the direction your organization is taking in the next few years.
✔️ Clearly explain your programs. Do your donors understand what your organization does? Really - too many donors don’t really grasp what you do and it’s keeping you from soliciting for unrestricted gifts. You are the only one who can prevent confusion by going in-depth with your programs to your donors.
✔️ Present your true financial need. Be ready to walk them through the numbers. You and your team’s confidence and knowledge during investment-level conversations has the greatest impact on whether or not you’ll reach or exceed your annual goals this year.
✔️ Help your donors envision the changes if they invest in you. How you talk about your programs should provide clarity to your donors. Kick the industry jargon and acronyms - everything should roll off the tip of your tongue, and think about what simplicity you need to lay on your programs.
Download Case Study (How My Client Added 7-Figures of Gen-Ops Revenue to His Bottom Line) https://mailchi.mp/32f117c7f07a/7figures.
#nonprofit #ceos #donors #genops #revenue