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The Business Behind Fundraising


Aug 16, 2022

I love talking about time allocation.

Your organization may be spending too much time on the wrong solutions. 

Even if you think you know so much, you still need someone to tell you, “Have you tried this? Have you thought of it this way?”

For me, my coach helps me see what it looks like to actually have the money to accomplish a client’s strategic plan.

So what have I learned from looking through an objective lens?

Tune in to The Business Behind Fundraising Why Your Fundraisers Don’t Have Time For Major Gifts with Sherry Quam Taylor. 

What You Will Discover: 

✔️ Split roles for efficiency. What will bring you confidence? Divide different tasks and delegate them to the right people. The more you invest in your people, the more money that comes back to you. 

✔️ Hire the right people. Ask the right questions. Find someone who can:

  • Raise the RIGHT kind of money
  • Align hours with dollars
  • Build your reserve
  • Secure unrestricted gifts

✔️ Don’t combine fundraising and marketing communications. These are two completely different roles with different skill sets that require different pay structures… and two very different parts of the donor pyramid. Create a financing plan and see. Often, you CAN actually afford to hire two people.

✔️ Objectivity shows the path to the money. Time allocation can be a pain. But there ARE solutions. Be open to looking at it from different angles. Invest and do things differently to get different results. 

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